Consumers will Adopt OTT through Blu-Ray Players

Abstract

Blu-ray player sales, despite industry spin, have not been spectacular. At the end of 2010, global household diffusion of stand-alone Blu-ray players stood at just under 40 million, with less than 13 million in the U.S. To add emphasis to the problem, simply consult your newspaper. As seen in Fig. 1, a March 2011 advertisement from a U.K. newspaper offers no mention of Blu-ray—it is completely absent. Instead, cheap DVD players continue to dominate the scene. With 92 million U.S. households owning a DVD player and annual sales of more than 20 million units, DVD still owns the market.