Abstract
Consumers’ preference study allows industries to tailor the supply towards the preference of consumers so that market could be optimized for their turn-over and profits. This study investigated consumers’ preference of fresh and smoked catfish in Ilorin Metropolis. A total of 225 questionnaires were administered adopting multi-stage techniques to elicit information from the respondents. The obtained data were subjected to descriptive and inferential statistics. The results showed that majority of the respondents in this study preferred smoked catfish irrespective of their socio-economic profile. The majority of the respondents agreed with the factors used in this study for the preference of fish (i.e. types) and their frequency of eating as their preferred fish. This study showed that only tribe of the respondents showed significant effect (p<0.05) on the respondents’ preferences for whole or chunk fish; and family size, age and religion had significant effect on the frequency of their preferred fish.
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