Abstract
The prepaid card market is growing rapidly. Its features have attracted many consumers. As a result, consumers require high quality services from prepaid cards companies. Moreover, high demand in surveys and feedbacks are required so that high quality of prepaid card services can be achieved in order to manipulate consumer perceptions. Therefore, this paper will present the surveys and analysis on consumer perception on prepaid cards which aim to become an important reference both for industry as it adopts better high quality prepaid card services.
Highlights
The current economic crisis that swept across almost all countries worldwide, leads to an alarming increase of debt and unemployment with no indication of subsiding
3.1 Consumers Perceptions on Prepaid Cards For us to obtain a basic understanding on the usage and perception of consumers toward prepaid cards, we have created and administered a simple survey using a prepared questionnaire consisting of 3 sections containing 10 questions related to the participants’ background, usage pattern and recommendations
Number of questions: 3 Question 6 - What kind of prepaid cards you have used or currently using? Question 7 - What attracts you to use prepaid cards? Question 8 - Rate your experience of using prepaid cards Section C: Customer Recommendation
Summary
The current economic crisis that swept across almost all countries worldwide, leads to an alarming increase of debt and unemployment with no indication of subsiding. N. Statistics, 2009), the unemployment rate reported for the first 3 months of 2009 is at 7.1%, with 2.22 million number of people out of work. Based from the above published figures, we can further assume that the demand for this unemployed and retrenched group to have the necessary purchasing power even though they would be categorised as unbanked is quite high. The results and findings on consumer perceptions toward prepaid cards will be presented, and the relevant Figures will be represented in the last Section. We plan to conduct and distribute a simple survey to the consumers
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