Abstract

Aim: The study sought to determine consumersperception of the safety of leafy vegetables and how it affects their decision to purchase leafy vegetables in the Kumasi Metropolis of Ghana. Methodology: Data employed in the study comes from 200 consumers in the study area. Perceptions of consumers were assessed by using a 5 -point Likert-type scale. Consumers were asked to indicate the extent to which they agree to statements about safety of vegetables in the retail market of Kuma si-Ghana. These perception scores were averaged to form the consumer perception index. Consumersdemographic characteristics were cross tabulated against their perception to find the influence one has on the other. Also, consumersperceptions were cross -tabulated against their purchasing decision of leafy vegetable to fi nd the association between them. OriginalResearch Article

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