Consumers’ Knowledge, Attitude, Consumption, and Purchase Intention towards Green Foods in Selected Area in Selangor

Annusia Preema Ganesh,Asma Ali ,Mohaini Mohamed@Naba ,Siti Nur’ Afifah Jaafar

doi:10.6007/ijarbss/v11-i16/11221

Annusia Preema Ganesh, Asma Ali + Show 2 more

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https://doi.org/10.6007/ijarbss/v11-i16/11221

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Abstract

Consumers’ Knowledge, Attitude, Consumption, and Purchase Intention towards Green Foods in Selected Area in Selangor

Highlights

Malaysians are getting more educated and concerned about the health and safety of food products. Khan et al (2015) revealed that consumers considered food safety and health issues as prime reasons to purchase green foods
Data are collected by using self-administered questionnaire that is structured into five parts to include the demographic profile, consumers’ knowledge on green foods, consumers’ attitude towards green foods, consumers’ consumption towards green foods, and consumers’ purchase intention towards green foods
The present study has revealed that most consumers agree that green food is healthy, nutritious, safe, and has no preservatives

Summary

Introduction

Malaysians are getting more educated and concerned about the health and safety of food products. Khan et al (2015) revealed that consumers considered food safety and health issues as prime reasons to purchase green foods. In the past few years, there has been an incident in April 2008 where the Malaysia government imposed a “self-banned” of its seafood export to the European Union (EU) This is s because the EU found that some Malaysia companielacked health standards and practices set by theby EU (Phuah et al, 2011). This is contradicted to Manippa et al (2017) who found that women responded differently to foods as compared to men. Lack of findings on the association between demographic profiles and consumers’ knowledge of green foods was found in the past, further research of its kind could be carried out in the future.

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Conclusion