Consumers’ Intention to Purchase Electric Vehicles: Influences of User Attitude and Perception

Zulfiqar Ali Lashari,Joonho Ko,Junseok Jang

doi:10.3390/su13126778

Abstract

Electric vehicles (EVs) have been developed as an efficient solution to reduce automobile emissions. To ensure the effective diffusion of EVs in current transport systems, it is vital to understand the factors affecting consumers’ intentions to purchase EVs. To provide insights for this understanding, this study aims to investigate such factors with a particular focus on users’ attitudes and perceptions. A questionnaire survey was conducted in September 2019 among potential consumers in the major cities of South Korea. A total of 1500 valid survey responses were obtained, and investigations using binary logistic regression and regression tree were conducted for an empirical analysis. The results showed that among attitudinal attributes, environmental and economic perceptions concerning EV use were the strongest predictors for an EV purchase. In addition, technological concerns were found to have negative impacts on EV purchase intentions. The findings of this study could provide reasonable guidelines for establishing marketing strategies and serve as a reference for EV stakeholders to improve the applicability of current policies regarding EV adoption.

Highlights

Sustainability 2021, 13, 6778. https://The transportation sector is a major contributor to global carbon dioxide (CO2 ) emissions, and three-quarters of these emissions are generated by road transport [1]
The number of studies focusing on user attitude and perception is limited. We argue that this limited information can lead to inefficient strategies that fail to expand the market to a wider range of electric vehicles (EVs) customers
99.1% of the respondents in the group expressed their results of the binary logistic regression model are presented, illustrating the influence of intention to buy constructed tree suggests thatthe technological concerns exert consumers’

Summary

Introduction

Sustainability 2021, 13, 6778. https://The transportation sector is a major contributor to global carbon dioxide (CO2 ) emissions, and three-quarters of these emissions are generated by road transport [1]. Growing concerns about the environmental impact of current road transportation systems have accelerated the adoption of clean, energy-efficient and environmentally friendly alternatives that can reduce the carbon footprint [2]. In this context, electric vehicles (EVs) are one of the most commonly considered alternatives [3,4]. EVs tend to be more comfortable as they produce little vibration and noise [6] Owing to these benefits, EVs have gradually been recognized as promising alternatives to combustion engine vehicles, and promoting the purchase and use of EVs can potentially have a large positive impact on the environment and energy systems at both the global and local levels [7]

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Results

Conclusion