Consumers in the transition to a market economy

Abstract

As Hungary makes the transition from a centrally‐planned to a market‐based economy, its consumer markets are changing rapidly, with a deluge of new brands and products, new stores, variation in prices and the demise of old, familiar brands and stores. Reports on Hungarian consumers′ perceptions of their marketplace and their responses to changes in these markets based on research conducted from autumn 1989 to autumn 1992. Includes personal interviews, observation, focus groups and a survey of 300 female heads of households.