Abstract
Using a theoretical base grounded in aesthetic literature, consumers' evaluations of apparel form, expression, and aesthetic quality are compared. Results indicate that form is more closely related to consumers' aesthetic evaluations than to qualities of expression. It also was found that evaluations of apparel form, expression, and aesthetic quality were quite similar for male and female subjects.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
