Abstract
The number of Specialty store retailer of Private label Apparel (SPA) is increasing. SPA is manufacturing and distribution company. Moreover Point Of Sales (POS) data analysis is popular. However we use only after sales information by POS data. The purpose of this study is to obtain pre-sales information and analyze behavior of customer before purchasing; we analyze confused behavior data as well as POS data. Furthermore analyzed data can be used at SPA shop.
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