Consumers’ Awareness and Satisfaction towards Organic food products – A study in Coimbatore City

Abstract

Agriculture is very important sector in the Indian economy, it is most important activity which along with creating good food for the nation which creates employment to the majority of the population. There was acute shortage of agricultural output in the mid sixties, the green revolution which was mid sixties. Farmers are utilizing fertilizers for more cultivation, finally it is negative for human health. Many decease come to early stage of human life cycle, organic food production is traditional process. People turned to organic foods because of the health issues. Government given license for it, producers are printed the license and logo on the wrapper. Consumers should aware of organic food and these logo while purchase. The following are the objectives of the study (i) to present he socio economic profile of the sample respondents. (ii) to find the level of awareness and satisfaction of organic food products. (iii) to analysis the awareness and satisfaction of organic food products and (iv) to offer suggestions to the organic food consumers. Researcher adopted convenient sampling method to collect data the same time researchers consider all type of people. Researcher had taken 225 respondents as sample for this study. Percentage analysis used to present the demographic profile of the sample respondents. Chi square test applied to find the factors influence the awareness and satisfaction of organic food products. This study concluded that the awareness of organic food products are not enough in the study area, producers could use the technology and internet to create more awareness. The level of satisfaction is good enough in the study area, it shows that the organic food products are good quality and healthy.