Abstract
The increased level of market globalization has necessitated inculcation of positive attitudes towards locally manufactured high involvement products in consumers. While several governments are concerned about this, scholars have also given attention to this development and as a result, a need to ascertain what actually instigates consumers’ attitudes towards locally manufactured high involvement products such as: automobiles, houses, and mobile services through systematic review of extant literatures. A systematic literature review that involved comprehensive search of four databases utilized eight eligible studies to conclude that the influence of collectivism and consumer ethnocentrism (CE) on attitude towards locally manufactured high involvement products is a psychological process. The review also revealed that collectivism and CE catalyze consumers’ attitudes towards locally manufactured high involvement products through emotional and rational temperaments. Implications of the findings are discussed with suggestion for further studies.
Highlights
Market globalization has depleted some economies due to consumers‟ unfavorable attitudes towards locally manufactured products
It was revealed that collectivism and consumer ethnocentrism are positively related, and in turn, consumer ethnocentrism influences consumers‟ attitudes towards locally manufactured high involvement products
Contrary to our initial expectation, individualism was found to be related to consumer ethnocentrism which casts doubt on the existence of negligible size of Idiocentrics in collectivist cultures
Summary
Market globalization has depleted some economies due to consumers‟ unfavorable attitudes towards locally manufactured products. In the sense that acquisition of high involvement products gulps a significant amount of resources from consumers, and should these resources be expended, it could as well boost a nation‟s economy if the purchased high involvement products are manufactured locally. This has been proven in many countries where high involvement products have contributed to national development. Automobile advancements have made great contributions to national economic development and significantly benefitting consumers (Chang, Liao, & Wu, 2017) All these are more feasible when high involvement products are manufactured locally, and are believed to hinge on consumers‟ attitudes towards locally manufactured high involvement products
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