Abstract
Residents’ willingness to use green energy products is a major concern for different stakeholders and policymakers due to the reformed Chinese electricity market since 2015. This study focused on the Chinese consumer’s willingness to opt and pay for environmentally-friendly electricity sources in Shanghai’s residential sector. A questionnaire survey was used to find out the influence of gender, age, education, awareness and income level on consumers’ attitudes to alter their energy sources to green ones. The results indicated that income level and awareness are significant barriers in the usage of green energy products. Increasing the respondent’s awareness about the issues of non-green energy products convinced 97% of them to change their electricity sources completely or partly, in line with their monthly income. This clearly shows that clarifying the benefits of green energy products is a key tool to achieve a green environment in China.
Highlights
Sustainability is challenged by increasing energy consumption and environmental sustainability can never be achieved without clean energy sources, that is, sources of renewable electricity
Shanghai questionnaire, presented with A, thewas potential of renewable energy sourcesincluding in Shanghai the questionnaire, inaccordance the Appendix consisted of different categories, (1)province, background, (2) awareness, presented in the Appendix, was consisted of different categories, including (1) background, (2)
The Willingness To Pay (WTP) for the green energy products (GEPs) was examined in this study among randomly selected consumers in Shanghai region
Summary
As global issues, such as climate change [1], restriction of energy sources and environmental impacts are affecting human life; conducting research on these is becoming increasingly topical. They found that renewable electricity policies play an important role in promoting renewable electricity generation They emphasized that only investment incentives and Feed-In Tariff (FIT) are effective in developing and promoting all types of renewable energy sources for the generation of green/clean energy. Various schemes, such as FIT policy are being used in different countries to support green energy usage. Since middle of 2015, two important measures two important measures policyare adjustments in the reform are (1)connections active promotion of generation effective policy adjustments in theofreform (1) active promotion of effective of power connections of power generation from green/renewable energy sources to grids;.
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