Abstract
The current study investigates possible factors that influence consumer attitudes towards online shopping behavior in Nepal. The study is based on an empirical research work. The population selected for the research is Kathmandu Valley of Nepal, the sample size selected for this research is 200 and researcher have used convenient sampling method. The finding of the study indicated that among the four factors selected for this research the most attractive and influencing factor for online shoppers in Kathmandu valley is convenience, following security the second most influencing and thirdly time saving. Results have also showed that website design/features is of important concern among online shoppers in Nepal.
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