Consumerism and communitarianism: current issues of determinism and interaction within the territorial community

Abstract

The article examines current issues of determinism and interaction of the phenomena of consumerism and communitarianismwithin the territorial community.It is proved that a territorial human community is a territorial community that functions within local self-government due to itsexistence in the relevant territory of the state, acts as a natural and optimal social space not only for the existence of a particular personand his associations, but also for organizing product consumption. produced as a result of local economic activity or finds itself in theterritorial community as a result of exchange, and acts as a source of existence of such a community – hence the issue of consumerismis natural and relevant to the existence of the territorial community and local government.Territorial human community, based on the organization and existence of which is the awareness of its identifying unity on thegeneral principles of history, geography, culture, language, religion, etc. – is an ideal subject of embodiment and action of communitarianism,advocating the evolutionary development of society through it reforming on the basis of a market economy with the activeparticipation of business structures. This transforms the territorial community into a powerful subject-object of influence and realizationof ideological factors of free economic activity and consumption, and the space of local self-government – into the space of manifestationof existential intentions, needs, interests, attitudes of community members and their realization in conditions market economyand the formation of a culture of consumption – as a result of which consumerism acts as an important qualitative identifying featureof a successful territorial community and a person of dimensional local self-government.It is argued that the ideology of consumerism is genetically interrelated with community theory, because they both have a singlesubject-object of their influence – territorial community. Moreover, they directly affect the strategic development of such a communityby building a management paradigm that focuses not so much on the orientation of production and human activity on existential consumption(this task is historically transient), but on the formation and change of human habit returning from consumption to creativeactivity.