Abstract
AbstractNumerous reports on the relationship between diet and health status have provided guidelines for nutrition educators. Concurrent with professional diet and health advice the population receives nutritional information from the popular media and from food manufacturers. This paper presents results from research designed to examine consumer attitudes to diet and health in the context of official advice and industry activity. The conclusion reached is that consumers view nutritional matters in a nutrient or ingredient-specific segmented manner rather than as an integrated programme for change. This reflects the approach taken by the food manufacturing industries. However, the research indicates that the level of consumer concern about diet and health is significant and suggests that a real trend towards a healthier diet can be achieved.
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