Consumer’s Perception of Green Marketing

Abstract

The research on consumers' perception of green marketing aims to explore how individuals interpret and respond to environmentally friendly marketing strategies. By investigating factors such as consumer attitudes, beliefs, and behaviors towards green products and brands, researchers seek to understand the effectiveness and impact of green marketing initiatives. This research often involves surveys, experiments, and qualitative analysis to uncover insights that can inform businesses on how to better engage environmentally conscious consumers and promote sustainable consumption practices.