Abstract
This paper focuses on the practice of sales promotion in the context of small business food service establishments. First a conceptual framework for evaluating the profit, dollar sales volume, and store traffic implications of two coupon promotion alternatives (adapted from real world small business coupon promotion) is presented. Next, the results of an empirical sales promotion study conducted in cooperation with a small business food service establishment are presented. Limitations and directions for future research are also discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.