Abstract
This study examines the perceptions that patrons of performing arts have regarding sponsors of the performing arts. Surveying patrons at shows of a medium-sized dance production company revealed favorable responses to sponsors of the performing arts, especially among those patrons who had a higher attachment to the show. The findings provide interesting implications for companies interested in pursuing their target consumers through sponsorship partnerships with performing arts organizations and shows.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
