Consumer relations and impacts brought about by the leakage of sensitive data on “liquid” modernity

Abstract

This work aims to analyze the consumption relations and the effects of the leakage of sensitive data in liquid modernity. It is known that in today's consumerist society the great villain is the vulnerability that leads to increased leaks of sensitive data from consumers. To regulate this consumer relationship was published on 08/15/2018 Law 13.709/2018, known as the Personal Data Protection Law. This law in modernity liquid when cases are agreed in the context of sensitive data from consumer relations expands the weakening of consumer rights and, if the impacts of data leakage sensitive as promoted, exerts a decontrol of rights before the actions practiced by suppliers has raised interest in the study on whether the leakage of sensitive data in liquid modernity, and whether it will cause harm to the consumer. Thus, it seeks, with the elaboration of the work, to conceptualize sensitive data, presenting the relevance of its study in liquid modernity and the consequences of its poor application in the lives of Brazilian consumers, analyzing the need for security and punishment of the matter, in order to promote the well-being of those who are excessively harmed by the leak. It can be said that the Law on the protection of personal data will be relevant, aiming at reducing the number of people who have their sensitive data disclosed.