Consumer Reaction to Canned Sterlized Whole Milk and Milk Products

Abstract

A Small-Scale Acceptability Study on Ultra High-Temperature Direct Steam, Sterilized Milk and Milk Products Showed Relatively Little Interest by Consumers in Sterilized Whole Milk Aseptically Canned in Quarts. Consumer Interest in Canned, Sterilized Chocolate Milk, Whipping Cream, and Whole Milk in Half-Pints was Greater, as Indicated by the Higher Level of Purchases.Generally, Canned Sterilized Milk Products Sold Best Early in the Study Period Totally or Relatively, Compared with Fresh, Pasteurized Milk Product Counterpart, but the Declined in Popularity, often Establishing a Plateau-Like Sales Picture. Canned, Flavored Sterilized Milk Shakes Created an Early Demand, which Maintained a Relatively Stable State.The Availability of Canned, Sterilized Whole Milk in Half-Pints, Chocolate Beverages, and Whipping Cream in the Dairy Store gave some Positive Indication of Having Spurred Total Sales of these Three Categories of Milk Products.Enthusiasm of Consumers for Canned, Sterilized Milk Products was Dampened to some Degree by Technical Faults in the Products, and a Need was Indicated for More Research Activity on the Physical and Chemical Stability of Sterilized Milk and Milk Products to give them Greater Shelf Life.