Abstract

Consumer Purchase Intention for Green FMCG: Mediating Role of Green Brand Attitude and Moderating Effect of Neutralization

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Similar Papers

Paper Title
Journal
Date
Author
Green product purchase intention: impact of green brands, attitude, and knowledge
Norazah Mohd Suki
British Food Journal | VOL. 118
Norazah Mohd SukiNorazah Mohd Suki
05 Dec 2016
How Do Product Positioning and Consumer Knowledge of Green Brands Lead To Purchase Decisions?
Indah Fatmawati ... Nauval Al Amudi
Indonesian Journal of Business and Entrepreneurship | VOL. -
Indah Fatmawati, et. al.Indah Fatmawati ... Nauval Al Amudi
22 May 2023
The influence of visual marketing on consumers' purchase intention of fast fashion brands in China-An exploration based on fsQCA method.
Yaqiong Zhang ... Shiyu Huang
Frontiers in psychology | VOL. 15
Yaqiong Zhang, et. al.Yaqiong Zhang ... Shiyu Huang
08 Apr 2024
The Effect of Green Brand Knowledge and Green Brand Positioning on Purchase Intention Mediated by Attitude Towards Green Brand: Study on Stainless Steel Straw Products by Zero Waste
Mujahida Aulia ... Wenny Pebrianti
Jurnal Dinamika Manajemen | VOL. 12
Mujahida Aulia, et. al.Mujahida Aulia ... Wenny Pebrianti
03 Sep 2021
View more papers

More From: International Journal of Indian Culture and Business Management

Paper Title
Journal
Date
Author
How Do ETF Splits Impact Return and Liquidity in India Unveiling the Effects Through Event Study
Ishwar Sharma ... Chanchal Saini
International Journal of Indian Culture and Business Management | VOL. 1
Ishwar Sharma, et. al.Ishwar Sharma ... Chanchal Saini
01 Jan 2024
Conceptualising and Measuring the Trading Behaviour of Indian Retail Investors in the Derivative Market - an SEM-based Analysis
P Sasirekha ... S.S Mageswari
International Journal of Indian Culture and Business Management | VOL. 1
P Sasirekha, et. al.P Sasirekha ... S.S Mageswari
01 Jan 2024
Determinants of dividend policy in aluminium industry listed in Bombay Stock Exchange
Nandita Mohapatra ... Devi Prasad Misra
International Journal of Indian Culture and Business Management | VOL. 31
Nandita Mohapatra, et. al.Nandita Mohapatra ... Devi Prasad Misra
01 Jan 2024
The curious case of global branding: investigating the link between ethnic identity and consumer attitudes towards global brands
Harsandaldeep Kaur ... Pranay Moktan
International Journal of Indian Culture and Business Management | VOL. 31
Harsandaldeep Kaur, et. al.Harsandaldeep Kaur ... Pranay Moktan
01 Jan 2024
View more papers