CONSUMER PURCHASE BEHAVIOR TOWARDS AYURVEDIC COSMETIC PRODUCTS IN BAHADURGARH

Abstract

Consumers are the king of the market as they have full liberty to choose or not to choose the specific product. In this present paper we will focus on the study of consumer purchase behavior. Consumer is considered as a user, payer and a buyer who plays important and distinct role in the market. To study the purchase behavior of the consumer, we have to take some important factors. This research paper is well focused on the progress of approach taken by the consumer behavior related to purchase. The aim of the research is to analyze the steps that affect the purchase behavior of the consumers with respect to herbal and non-herbal beauty products. The nature of the research is descriptive. Data has been collected by the researcher to perform the research with the help of secondary method and quantitative method. Non-herbal products are used less as compared to the herbal products because herbal products have a huge impact on people over non-herbal products and the consumers prefer herbal products over non-herbal products. In the latest times it is noticed that there has been an excessive growth in the market of herbal products for skin than the non-herbal products. Timescale and budget are the prime limitation of this research study. This research study is done via secondary data analysis, so it is very important to create suitable questions and select right options for questionnaire by the researcher.