Abstract
This article is a comprehensive literature review that examines the current understanding of Consumer Purchase Behavior. The goal is to trace the development of the key ideas in these fields over 124 years. A total of 1,000 publication records were obtained from Google Scholar and Scopus using keyword search. These data yielded almost 1,676,475 citations. The research conducted bibliometric analysis using these records Moreover, the number of citations on both subjects has increased by more than 2.5 times in the last two decades and is projected to double in the future decades. This study also provides suggestions for further research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: British Journal of Multidisciplinary and Advanced Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
