Consumer Psychology of Ethnic Clothing Based on Artificial Intelligence Decision-Making and Internet of Things

Abstract

The consumer psychology and consumption behavior of ethnic clothing is often a special category of modern clothing consumption, which has a significant impact on the composition of future consumer culture. The research on the consumption psychology of ethnic costumes will help us to better grasp the legal direction of the development of cultural trends. The purpose of this paper is to study the consumer psychology of ethnic wear based on artificial intelligence decision-making and the Internet of Things. After an overview and theoretical analysis of the existing results, the framework of the research and the direction to start are determined. In order to understand the basic situation of the current market, the main multichannels of ethnic wear are classified, and the preference information for these functions is explored in the minds of consumers. Use decision-making process research tools to quantify decision-making process data for all ethnic apparel consumption. The research obtains specific data through questionnaires and grasps the mass psychology of ethnic costume consumption. And then build a scientific system to promote the consumption of national costumes. Research has proved that the creation of cultural scope and the enrichment of commodity types have a very positive impact on the consumption of ethnic clothing and can become one of the important breakthroughs in promoting the consumption of ethnic clothing.