Abstract
Advertising is a means to offer a product or goods made attractive and influencing consumers based on norms in accordance with the Consumer Protection Act, but in practice, advertisements are often found that are detrimental and misleading consumers. The responsibility of the state in providing legal protection to consumers is a non-negotiable obligation. the existence of justice based on Pancasila which is conceptualized into legal principles is a condition sine quanon, because it contains moral and ethical values that direct the formation of laws that meet philosophical, sociological and juridical value.
Highlights
The existence of a nation when it enters the stage of a welfare state like the Indonesian state, demands for government intervention through the formation of laws that protect the weak are very strong
The responsibility of the state in providing legal protection to consumers is a non-negotiable obligation. the existence of justice based on Pancasila which is conceptualized into legal principles is a condition sine quanon, because it contains moral and ethical values that direct the formation of laws that meet philosophical, sociological and juridical value
The need to reconstruct the consumer protection law which consists of 15 chapters and 65 clause, none other than the weak position of consumers compared to the position of producers, resulting in an imbalance of rights and obligations resulting in injustice
Summary
The existence of a nation when it enters the stage of a welfare state like the Indonesian state, demands for government intervention through the formation of laws that protect the weak are very strong. The existence of justice based on Pancasila which is conceptualized into legal principles is a condition sine quanon, because it contains moral and ethical values that direct the formation of laws that meet philosophical, sociological and juridical value.
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