Abstract

Until 1960, the Brazilian legislation opts for a restricted and strictly criminal approach when addressing issues related to the right to consumer protection. In 1971, the National Chamber of Deputies receives a bill that aimed to create a Council for Consumer Protection. The Commission of Justice on procedural grounds rejected the project. However, from that time on, the issue of consumer protection attracted the attention of the media and various social players, especially in regards to the problem of misleading advertising.

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