Abstract
One of the main trends in the consumer food market is the growth in the consumption of plantbased products. A large share is made up of drinks, often called vegetable «milk». These lactose-free drinks are a substitute for traditional cow's milk and are becoming an increasingly popular consumer product as many consumers are lactose-intolerant, dieting or health-conscious. The article presents the results of a scoring of the quality of nine samples of vegetable drinks from retail outlets in Minsk. As a result of the work carried out by the commission of tasters-evaluators, indicators of consumer properties of new types of herbal drinks were developed. On the basis of marketing research, consumer preferences have been studied and coefficients of significance of indicators for assessing the quality of drinks have been determined. Using the developed scoring scale, the quality of nine samples of herbal drinks was assessed, as a result of which a sample was determined that scored the maximum number of points and can be chosen as the base one when determining the quality level.
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