Abstract
Consumer products maker SC Johnson and the Environmental Defense Fund (EDF), an advocacy group, have separately undertaken initiatives seeking to limit consumer exposure to potentially harmful additives in consumer products. SC Johnson, the maker of cleaners such as Fantastik and Scrubbing Bubbles, has disclosed on its website 368 potential skin allergens that may be present in its products. By 2018, the website, WhatsInsideSCJohnson.com, will also list which skin allergens are contained in specific products. All cleaning products contain potential allergens, the company says. But to reduce the likelihood that sensitive individuals could develop skin redness or a rash, the firm decided to “give families the whole story.” The list, which an expert panel reviewed, includes both natural and synthetic skin allergens. “In many cases, naturals can have more skin allergens than synthetics,” SC Johnson says. In 2015, the firm revealed fragrances found in its products to allay toxicity fears. Consumer
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