Consumer, Producer, Creator: The mixtape as creative form

Abstract

The medium and genre of the mixtape, a form dependent upon borrowed, repurposed and re-contextualised sonic material, has recently re-emerged as a vital component of contemporary commercial and creative music culture. This article suggests that analysis of the mixtape’s history and ethos can provide useful insight into ongoing tensions between cultures of active and passive listening, questions of ownership with regard to recorded sound and between the roles of producer and consumer within contemporary audio culture. It also proposes, via reference to relevant contemporary works, that the mixtape may now be considered a vital hybrid creative form, part composition/part compilation, with which composers, producers and sonic artists may actively engage. It historically and culturally contextualises this form, placing it within a lineage of military, political, creative and commercial conflict, which, among recorded sound technologies, is unique to tape and shows that the mixtape may be seen as an expression or utilisation of these factors. Consistent commercial and industrial efforts to suppress tape’s subversive qualities are outlined as are creative methodologies which have been adopted to resist such efforts. Contemporary music industry strategies to channel and commodify the aura and ethos of the mixtape as forerunner of the curated playlists vital to its current business model are detailed and contemporary cassette culture is considered as an alternative inheritor of the mixtape’s legacy and as alternative model for future musical creation and distribution. Finally, a set of characteristics which distinguish the mixtape as a creative form are identified and their potential application and implications are discussed.