Consumer-preferred company responses following a crisis: The importance of taking responsibility

Moving from Strategy to Corporate Communication

Online food delivery services and consumers' purchase intention: Integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood model

This study examines the effect of brand image on consumer purchase intentions in the Nigerian telecommunication sector. A survey was administered to a sample of 1,000 individuals in Katsina State, Nigeria revealing their level of familiarity and knowledge of the leading telecommunication brands in the country. The survey data was analyzed using structural equation modelling to examine the effect of brand image on consumer purchase intentions in Nigerian telecommunication sector. Results showed that brand image had a positive and significant effect on consumer purchase intentions in Nigerian telecommunication sector. The findings of this study provide valuable insights into consumer behaviour and could assist marketers in developing efficient strategies to improve consumers’ purchase intentions for their brand. Implications of the findings and future research directions were discussed.

This study aims to investigate how product-related variables influence consumers’ purchase intentions in Indonesia, one of Asia’s primary emerging markets. Product type, consumer involvement and product review were identified as the key independent variables in an experimental research involving 181 samples. Having conducted the pretest, eight articles were consequently selected before the results from the online questionnaire were collated from the Indonesian respondents. The results showed that product type and product review were significant determinants of consumer attitudes and purchase intentions. Although product involvement was shown to have no substantial influence on consumer attitude, this study further found out that if a product is experience-based with low involvement, it does indeed have a positive influence on the attitude of consumers. Furthermore, respondents showed no discriminations against sponsored product reviews, which was contradictory to the norms presented in existing literature. This study also discusses both managerial and theoretical implications as well as the research limitations and future research directions derived from the case study.

In recent years, the global recession is serious. In the meantime, the global luxury goods industry continued to show high growth. The luxury goods were positioned as high prices goods. In the case of the rise of the emerging markets, consumers’ ideology have been changed, the most important thing for consumers to buy the luxury goods is quality and popular taste. In the past, the major luxury goods customer is the top of the pyramid customers, but now, the market has been extended to the middle class, even the young people. (Lu Yu-Feng，2004) The younger group purchase luxury goods intension not by their status, but focus on luxury goods taste, even for shaping self-image to stimulate their desire to buy. Oomae (1989) of the opinion that in order to establish long-term relationship with customers, the primary purpose of the corporate strategy is to provide the real value for the customer. The luxury brand’s customer value identity will affect customer purchase intention. Therefore, the purpose of this research is to explore the advertising appeals and customer value on consumer purchase intention to luxury goods, the perceived risk as a moderator. 306 effective samples were collected. By implement the multi-regression and ANOVA analysis to verify each hypothesis, this research founded : 1. There is a significant positive influence on consumers’ purchase intention of luxury bags by the identification of advertising and customer value. 2. There is a positive significant influence on consumer’ purchase intention of luxury bags by the identification of advertising appeals, no matter of central or peripheral routes. 3. There is a positive significant influence on consumer’ purchase intention of luxury bags by customer value. 4. The perceived risk has a moderator effect on the influence of customer value to consumer purchase intention. When consumer has higher perceived risk, even the consumer has higher customer value will also reduce their purchase intention. According to the study results, the managerial implications of the study, shows that identification of different advertising appeals both can increase consumers' purchase intentions. Shows the effect of the path itself, if it works, you can have an impact on consumers. In addition, the luxury products provider can provide more complete product information to consumers who are more involved, and even to attract potential consumers’attention.

Do people process information differently when it is presented in the form of news clips versus customer testimonials? This study investigated how consumers make purchase decisions online by integrating and examining two streams of content class, customer testimonials and news clips. The laboratory experiment tested several hypotheses on the determinants of a consumer's purchase intention. The findings suggested that consumers evaluated a web store by focusing on trust and believability of the content class to draw conclusion of their attitude toward shopping at the web store. Then the attitude influenced their purchase intentions. With the ongoing trend of integrated marketing communications (IMC) in advertising and public relations education, the result is encouraging as if both customer testimonials and news clips increase a consumer's purchase intention when either one of these content classes are present to serve as a contextual cue. However, one content class, news clip, is clearly a better determinant of building trust and increasing a consumer's purchase intention. When both are present, customer testimonials seem to decrease a news clip's influence on both trust and the purchase intention. In other words, improving the usage of various content classes in a website might be effective in helping advertisers improve their marketing strategies. Implications for advertisers and the direction of future research are also presented.

Humanitarian supply chain management (HSCM) has gained much interest among academicians and practitioners in recent past. This paper aims to review empirical studies published in peer-reviewed journals between 1995 and 2015. The articles are classified based on the author's affiliation, methodology used, operational stage addressed in the study, type of disaster focused, etc., The review categorizes empirical studies based on the methodologies. The study also tracks the development and usage of various methodologies in the humanitarian logistics research. Furthermore, a comparative study on themes arising from the review of literature and the challenges faced by practitioners during operations under various disasters is mapped. Finally, the direction for future research in HSCM is discussed.

The development of green marketing has experienced a process from focusing on environmental protection concepts to fully integrating into corporate strategies. With the improvement of environmental awareness, consumers’ demand for green products continues to grow, prompting enterprises to take sustainable development as one of their core competencies. Today, green marketing not only involves the environmental attributes of products, but also includes the greening of the entire supply chain from the selection of raw materials to waste disposal, promoting the transformation of the entire industry to the direction of low-carbon and environmental protection. At the same time, the support of government policies and regulations has also accelerated the development of green marketing, which pushing enterprises to innovate green technologies and reduce environmental impact. This paper takes the consumers in Shaanxi province in China as the research object, constructs the research model of enterprise green brand image and consumer purchase intention with brand trust as the intermediary variable, and obtains the data through questionnaire survey, uses SPSS26.0 and carries out empirical analysis. The results show that corporate green brand image has a significant positive impact on brand trust and consumer purchase intention. Brand trust has positive mediating effect. This paper reveals the influence mechanism of corporate green brand image on brand trust and consumers purchase intention, provides a theoretical basis for enterprises to promote consumers purchase intention, and provides a meaningful reference for enterprises to implement brand strategy.

This article describes the current state of knowledge on pro‐environmental behavior in the workplace by analyzing 17 empirical studies that (1) examined individuals' pro‐environmental behavior at work and (2) performed some type of quantitative analysis to explore antecedents of this behavior. Detailed descriptions of these studies are provided in terms of (1) types of pro‐environmental behavior examined, (2) measures of pro‐environmental behavior, (3) internal factors investigated, (4) external factors investigated, (5) samples examined, and (6) theoretical frameworks used. This article further provides researchers interested in this research topic with directions for future research. Using the information presented in this article, future business ethics studies can offer more comprehensive insight into one's decision to engage in various types of pro‐environmental behavior in the workplace and provide important implications for environmental protection.

In this paper, we provide an overview of the current efforts in maker education, supported by a review of empirical studies. Our synthesis will inform the community about learning outcomes, potential and common issues, challenges, resources, and future research direction regarding maker education.

The reduced cost of Virtual Reality (VR) technology makes it possible to be used in education. And the virtual learning scenarios in immersive virtual reality (IVR) contain some kind of gamification in the design aspects. Though some published reviews mapped the application of IVR in education, reviews about the use of gamification in IVR in education are still under research. In this review, game elements, game mechanisms, learning performance evaluation, research design, and methods were extracted from the selected empirical articles from Web of Science, Scopus, and Google Scholar after rigorous inclusion and exclusion. It found that learning interactions inside the IVR learning scenarios frequently consisted of interaction with virtual objects or equipment, interaction with avatars (non-Player Characters (NPC)), interaction with avatars (participant displayed as an avatar), and watching the video in a follow-the-machine view. The most popular three gamification mechanisms were rewards, challenges, and avatars, while the most common gamification elements utilized were content unlocking, a point system, task difficulty levels, NPC, an achievement system, role-playing, and a progress bar. Action error rates and test scores were the popular learning performance measurement metrics. In general, positive learning performance was more related to the number of game mechanisms rather than the number of game elements. Gamified IVR programs facilitated learning engagement, learning motivation, collaborative ability, declarative knowledge learning, and procedural knowledge and skills learning especially for novice trainees. Some high abstract focus areas like algebra in mathematics might not be suitable for IVR-based instruction even combined with the use of gamification. Some recommendations and future research directions were given such as how to help integrate gamified IVR learning materials with normal education or training and how to improve simulator sickness, more attention to diverse learning performance measurement, collaborative learning in IVR, learning theories or pedagogical strategies adopted in gamified IVR-based instruction.

As we enter the digital age, new methods of personality testing-namely, machine learning-based personality assessment scales-are quickly gaining attraction. Because machine learning-based personality assessments are made based on algorithms that analyze digital footprints of people’s online behaviors, they are supposedly less prone to human biases or cognitive fallacies that are often cited as limitations of traditional personality tests. As a result, machine learning-based assessment tools are becoming increasingly popular in operational settings across the globe with the anticipation that they can effectively overcome the limitations of traditional personality testing. However, the provision of scientific evidence regarding the psychometric soundness and the fairness of machine learning-based assessment tools have lagged behind their use in practice. The current paper provides a brief review of empirical studies that have examined the validity of machine learning-based personality assessment, focusing primarily on social media text mining method. Based on this review, we offer some suggestions about future research directions, particularly regarding the important and immediate need to examine the machine learning-based personality assessment tools’ compliance with the practical and legal standards for use in practice (such as inter-algorithm reliability, test-retest reliability, and differential prediction across demographic groups). Additionally, we emphasize that the goal of machine learning-based personality assessment tools should not be to simply maximize the prediction of personality ratings. Rather, we should explore ways to use this new technology to further develop our fundamental understanding of human personality and to contribute to the development of personality theory.

The influences of airline brand credibility on consumer purchase intentions

In recent times, private label brands are seen as equivalent to multinational brands. In terms of quality, many consumers view private label products as credible, good or evolving. This study aims at exploring the role of private label brand credibility on consumers' purchase intention, which until recently, has received little attention. Additionally, this study investigates the mediating role of relational variables, i.e., private label brand commitment, private label brand loyalty and private label brand identification as the resultant of private label brand credibility which leads to multiple purchases. The analyses are based on a sample of 272 retail shoppers, attained through mall intercept method from five different major food stores carrying private label brands. The results reveal that private label brand credibility plays an important role in managing sustainable relationships with customers. Findings also indicate that private label brand commitment acts as the strongest mediator in the presence of the other two corresponding relational variables. Research limitations, directions for future research, practical and theoretical implications of this study are discussed.

Environmental conditions are rapidly changing with every passing day worldwide. Degradation of ecological conditions hurts human health. Carbon emission severely destroys greenhouse gases, CO2 is generated from different sectors, but the major portion of CO2 is generated from the transport sector. This environmental deterioration stimulates academicians and practitioners to study ecological consumption behaviour. Protecting the environment by reducing carbon emissions is a shared responsibility. In the current era, the world is shifting from conventional vehicles to electric vehicles or hybrid vehicles to control carbon emissions. This study examines the factors in predicting consumers’ purchase intention toward hybrid cars through the S-O-R model and theory of consumption values (functional and non-functional values). This will help academics and policymakers to expand the penetration of this new and favourable green technology in terms of protecting the environment. For our study, we collected data from the three big cities of Punjab, i.e., (Multan, Sahiwal, and Lahore). In this study, 500 questionnaires were distributed, from which 245 were returned. In the first step, we provide detailed information about demographic variables. The structural equation model (SEM) is used for evaluating the impact of identified constructs. The study results conclude that functional values (except conditional value) and non-functional values (except social value responsibility) positively influence the consumer’s attitude toward the intention to adopt hybrid electric vehicles. The reasons behind the results and implications for the practitioners and policymakers are discussed. Furthermore, directions for future research have also been suggested.