Consumer preferences for alternatives to chick culling in Germany

Abstract

The use of highly specialized breeds in poultry production has led to the situation in which fattening layer-type males are not economically viable, when competing with the conventional broiler meat. The vast majority of male layer chicks are therefore culled soon after hatching. Ethical concerns about this practice have led to a public debate in a number of countries, and its tenor seems unambiguous: the practice should end. Political and industrial representatives have also promoted putting an end to chick culling. Two alternatives that are already available or soon to be in the market in a number of countries are dual-use poultry production and in ovo gender determination. However, the alternatives are also not free from controversy. The presented study analyzes consumer attitudes towards these 2 alternatives. A discrete choice experiment on eggs with different production attributes was conducted among a sample of 400 German citizens. Results from a latent class model show that there is considerable heterogeneity in preferences, which can be depicted in 5 consumer segments. Consumer segments differ significantly in socioeconomic characteristics and attitudes towards chick-culling alternatives. One segment decides mainly based on product price. However, 28% of the sample show no price sensitivity but choose based on other product attributes such as the preferred chick-culling alternative or egg type. We find wide approval for in ovo gender determination with no segment disapproving of the technology. When it comes to dual-use poultry, the type of husbandry of cockerels is crucial for the approval of this production scheme. Rearing male chicks in free-range husbandry is the preferred alternative for one segment representing 27% of the sample. Results provide empirical evidence for a diversified egg demand, indicating diverse expectations for poultry production in the future.