Consumer Preference on Food Delivery Services Before and After the COVID-19 Outbreak

Abstract

The sustainability of the food delivery services industry remains questionable as time finally reaches the end of the COVID-19 pandemic. People are no longer forced to decide on any dining options. Therefore, it is significant to identify how consumer preference changes over the pandemic to predict better the future growth rate of the food delivery services industry. This study aims to identify the leading factors that affect consumers decision-making in choosing food delivery services and to explore how the consumer preference toward food delivery services has changed before and after the the COVID-19 pandemic. This study also examines how consumer behaviors change according to the environmental change in their living status. The study uses data and an empirical approach to purposefully and methodically determine the causal relationship between the conditions and phenomena provided in the above research subject, consumer preference for food delivery services. The study suggests that consumer preference is enhanced through the pandemic and is unlikely to slow down after the outbreak ends because other dining options' experiential values from the service's features are irreplaceable. By analyzing the data obtained from other literature resources and statistical evidence, it is sure to conclude that consumer behavior toward prioritizing food delivery services is unlikely to change due to the attractiveness of the service still maintained after the pandemic.