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Abstract
Indonesian people tend to view imported fruit as a more prestigious value compared to local fruit. The case of pandemic covid19 has an impact on the imported fruit market in every country, especially apples that are famous in the Indonesian domestic market, among others, coming from China. People's fear of the transmission of covid19 brings its perception for consumers in consuming fruit originating from China. The purpose of this study is to know consumer preferences towards local Malang apples and imported apples, as well as identify the factors that make up those consumer preferences. The method used is a quantitative method of description using Principle Component Analysis (PCA). The result is that consumer preferences are influenced by the price, favorite, and place of purchase of apples. While the factors that shape consumer preferences in the consumption of local apples obtained formed three factors: performance, appearance and green product and imported apples obtained three factors are performance, packaging and green product that has similarity to the description are only slightly different from the attributes formed in it.
Highlights
Consumption patterns of society, in general, prefer to consume basic needs first compared to other needs, but at the time of this pandemic, all changed
Research on the preferences of apples is conducted by [15] were the results of this study found that there has been a change in attitudes over several years where young people prefer local apples because they are more guaranteed food safety
Similar research was conducted by (Widiyanto et al, 2016) the purpose of the study is to examine the competitiveness of local apples to imported apples reviewed from the attributes contained in local apples and imports and know the attitude of consumers to the attributes of apples and review the attributes that become the preferences of consumers of apples, especially in Surabaya and Malang
Summary
Consumption patterns of society, in general, prefer to consume basic needs first compared to other needs, but at the time of this pandemic, all changed. In the study [1], it is known that the consumption patterns of the community during this pandemic have changed, namely consumption patterns in healthy food that can be useful to increase immunity has increased. The change in consumption patterns is because the government urges each of its people to improve health, especially maintaining personal hygiene and consuming nutritious food, and social distancing. The fulfillment of healthy food is to consume a lot of fruits and vegetables. The Covid-19 pandemic will have an impact on increasing demand for fruits and vegetables, as well as the demand for both local and imported fruits. Various imported fruits flood the domestic market at prices that are quite competitive with local fruit [7].
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