Consumer Perspective on Green Agricultural Marketing Practices

Abstract

The research paper sets out to examine the awareness level and willingness of consumers to adopt green products and green marketing practices. Both these aspects have been amply researched and analyzed in detail and presented in a very lucid manner. The way forward from the perspective of producers/manufactures, marketing agencies and consumers has been laid out in detail. It is pertinent to mention that governments at all levels have a major role to play in ensuring that the necessary changeover to green products & practices happens in a desirable manner.