Abstract
The impact of our eating habits on health and the environment, as well as the consequences, is becoming more widely recognized. Individuals should learn to assess their daily consumption and actively participate in the process. The study’s main goal is to determine consumer perception of organic food products. This study aims to fill knowledge vacuum by studying consumer perspectives on organic food products. The current study using both quantitative and qualitative research approaches. The sample of 200 respondents provides an overview of consumer perceptions towards intake organic food products among youth girls. This research is expected to contribute to the existing body of knowledge on consumer behavior towards organic food products. Furthermore, the insights gained from this study can inform policymakers, healthcare professionals, and industry stakeholders about effective ways to promote the adoption of organic food products for both individual health and broader sustainability goals. Key Words: Consumer perception, Organic food, Sustainability, Intake prescription, Food consumption.
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