Consumer Perception towards Online Shopping

Abstract

Electronic marketing is a major change in the age of globalisation. Most businesses have been embracing technological change over the past ten years. Using technology, especially computers, to improve marketing results is known as online shopping or marketing. Likewise, businesses are busy researching consumer behaviour in order to develop ways to fulfil the demands of online buyers. To determine consumer attitudes towards online shopping, look at how people behave in the online shopping space. In light of this, we have also chosen to research consumer views on online buying, with a focus on the elements that motivate people to do so. According to our research's findings, website design and features are the most alluring and influential element for online consumers in the Patna District, with convenience coming in second place and time savings coming in third. According to the results, Indian internet customers are very concerned about security. Besides from pricing, discounts, user reviews, and product quality, the research also identified a number of additional variables that affect online buyers. The results of the link between age and attitudes about online buying, which was the second study question, revealed that older adults are less likely to be avid online consumers. More education reduces the allure of online buying, it has been found, but the connection results for income were so weak that no conclusions could be drawn from them.