Abstract
As environmental concerns continue to rise, there is a growing demand for eco-friendly products among consumers. Eco-friendly products are those that are manufactured using environmentally sustainable practices and materials, and that have minimal negative impact on the environment. This study aims to explore consumer perceptions towards eco-friendly products. The research indicates that consumers are increasingly concerned about the environmental impact of their purchasing decisions. Many consumers believe that eco-friendly products are better for the environment and for their health and are willing to pay a premium price for them. However, some consumers are skeptical about the effectiveness of eco-friendly products and may be hesitant to switch from traditional products. Furthermore, the study highlights that consumer perception of eco-friendly products is heavily influenced by factors such as product labeling, brand reputation, and availability. Consumers are more likely to purchase eco-friendly products if they are clearly labeled and if they trust the brand. In addition, the availability of eco-friendly products in retail stores is a crucial factor in the decision-making process.
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