Abstract
This article identifies the importance of tangible and intangible values for customers. It further explains the manner in which these values are constructed. It recognizes the hierarchy of dimensions which constitute value for the customers and observes the theoretic analyses (models) of the hierarchies of value dimensions. The article points to features as constituent parts of the value dimensions and attempts to determine the axioms of values for customers. The article further determines the relationship between the quality and the value of products and services and indicates the dimensions of the quality of services as a precursor to the concept of values for the customer.
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