Abstract
To provide environmentally sustainable development of a wood processing enterprise, it is necessary to implement environmentally sustainable products. The study focuses on identifying the factors of consumer perception of environmentally sustainable wood processing products and recommends how to ensure such product development. The main objective of the research was to survey the perception of environmentally sustainable wood processing products by consumers and to identify the factors that consumers take into account when making purchasing decisions. The survey was conducted by the method of questionnaire, addressing 754 adult inhabitants of Slovakia. The results revealed that the most frequently indicated reason for purchasing environmentally sustainable wood processing products was that they had a positive impact on health. The most commonly identified reason why consumers do not buy these products was their high price. The survey results should help understand the needs of consumers with regard to the environmental aspects of wood processing products, and thus ensure better satisfaction of their environmental needs.
Highlights
The main objective of the research was to survey the perception of environmentally sustainable wood processing products by consumers and to identify the factors that consumers take into account when making purchasing decisions
The objective of the research was to identify the perception of an environmentally sustainable product (ESP) by consumers, as well as the factors that consumers take into account when deciding about purchasing the ESPs of wood-processing enterprises in Slovakia
The evaluation is connected with hypothesis H1, which suggests that more men than women have already encountered the term ESP
Summary
Wood has good thermal properties, which is a result of energy and heat radiation from the material. It is an attractive, natural, and noble material, which represents the most perspective ecological material of the future. Wood-processing industry in Slovakia makes products in a total value of €3 billion, and provides approximately 40,000 working positions. It represents an important factor for sustainable employment in rural areas (Hajduchová et al, 2016)
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