Consumer Perception: Factors Influencing E-Banking Services Towards Private Sector Banks In Tiruchirappalli District

Abstract

In olden days customers were transacting money through traditional banking. Traditional banking is the process of handling with common bank transactions like making withdrawals and deposits in a bank that maintains a physical location. In traditional banking system, the customer can contact the staff for their transactions. These include opening a new account, check deposit, withdrawing funds and applying for a loan etc. The main feature of traditional banking is the customer can ask their queries and clarify their doubts immediately to the staff who is working in the bank. After a big boon in the banking industry, banks realized that the rising popularity of the World Wide Web involves consumers using the Internet to access their bank account and to undertake the banking transactions. From the bank’s perspective, the online banking platform provides low-cost channel for both transactions and building relationships.