Consumer perception application services among working women

Abstract

Consumers have changed their shopping habits; consumers are shifted from offline to online shopping. In all sectors traditional system is replaced by technology. Food industries also developed their sector by adopting the technology online ordering. Consumers can order their foods without steeping out of their home and it makes convenience and easy for the consumers. Nowadays, a greater number of women are entering into working environment. So, the food delivery application will make the women work easier and convenience. This study is conducted to know the working women perception towards food application in Coimbatore city.