Abstract
Paytm is the most popular app for online recharges and bill payments. This digital wallet and unified payment interface (UPI) app offers numerous services on its platform which include payments, money transfer. Shopping, recharge facilities, bill payments and movie, bus and air tickets. Paytm made its means into the e-commerce marketplace in the year 2014. Now it offers multiple products ranging from mobile recharges to buying apparels or electronics.The main objectives of this study is to evaluate the consumer perception towards Paytm, To study the reason influencing consumers to use Paytm in Tiruchirappalli district,to find out the preference towards utility payment in Paytm.From the data Analysis and discovery are convenient,Ease of use,safety,versatility and fast service Satisfactory.These factors will seriously affect Satisfaction and usage of the Paytm app.Most respondents accept Paytm as Alternatives to cash and card transactions play an important role in supporting growth towards digital India. Provide flexible services Satisfied by Paytm.The main reason for using this Paytm app is because of all the facilities are available under the one roof such as recharge platform, bank fund transfer, due repayment facility,Tax payment, Fee Payment, Online shopping and so on. Paytm is mainly used for mobile / DTH recharge purpose and this reason is because of providing the cashback offers
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