Consumer Perception Analysis on Social Media of Private Telco Industry through Social Media Monitoring Utilization: Literature Study at Social Media Measurement Mediawave Agency Bandung

Abstract

The development of industrial technology is now one of the phenomenon of the cause of the birth of an agency that offers social media monitoring services that are currently used by some of Indonesia's leading industries, one of which is Mediawave Indonesia. Services offered in the form of social media monitoring, social media analyst, digital marketing & public relations, digital development and political wave. In this research where the biggest Telco industries in Indonesia are the subject research, researcher choose one of the Telco Industry which a client from Media wave. And why it become interesting to being some research subject? Because one of biggest Telco company in Indonesia, there’re still have some complain from customer especially in social media and how the company will handling complain after they had some analyze from social media monitoring that had been measured by Mediawave agency, it will be one of main concern that will do in this research. The research method used is literature study where the data used in the results of this study in the form of data collection taken only from one main data source is Mediawave .biz website and also some of literatures such journal and books. The resulted of this research are some analyze about customer perception in Telco company social media that related to Influence on the media, Influence on your target audience and Influence on your business by the utilization of Social Media Monitoring.