Abstract
Consumer influence on new technology is not only a question of consumers organizing themselves, but also a question of how one perceives the relationship between technology and society. Is technology an autonomous power in society or just a tool at the service of mankind? In this paper, the conditions for and limits of consumer influence on technology are scrutinized against the background of different views on the interaction between technology and society. It is held that traditional consumer policy instruments are not sufficient if consumers want to influence new technology, its uses and consequences. There is a need for new instruments; in particular, more attention must be directed towards the social organization within which the technology is put to use.
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