Abstract

In this study, the expectations of individuals living in urban and rural regions of Thrace Region of Turkey were investigated by considering the level of knowledge and behaviour of those individuals about parameters, consumptive habits and food safety while they are buying food products. This study has been conducted in Thrace Region by face to face survey with 770 individuals who have an effective say in the decision of food consumption within the family. The factors affecting the consumers in being knowledgeable about food safety were analyzed with Logit model. Based on analyses results, the variables of gender, town-city and education were determined as statistically significant and coherent with the expectations of coefficients of slope. F1 group (consciousness of food content, appropriate preparation and buying consciously) and Fgroup (quality and cost) have been determined as statistically significant

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