Consumer Expectations on Supermarkets in Organized Retailing

Abstract

The study emphasise on the consumer expectations on supermarkets in organised retailing and factors which acts as driving force for consumers to opt for the same, with reference to Chennai city. The sample size is 120 respondents who were retail customers of Supermarkets under Non- Probability Judgment Sampling method. The growth of Supermarkets of India in recent years has been witnessed due to increased consumer expectations. As most of the retail segments try to find their way to come out of the COVID-19 pandemic, it must be noticed that the consumers are already evolving at great speed in their expectations in all fields. At the pandemic situations, people try to venture out most importantly for essential items with the available outlets, taking care of all safety measures. The immediate next option available for consumers is online shopping. The blowout of virus has not only changed the way how consumers shop, but also their buyer behaviour pattern and what they actually expect from retailers. By 2025, India is expected to become the world’s third largest economy as it is experiencing the world’s fastest growing economies. According to various reports, it is known that these new spending and shopping patterns is expected to continue even after the crisis comes down. With more developments as well as challenges in the field of organized retailing, consumer preferences are changing from region to region.