Abstract
This research investigates what attributes wine shoppers use to evaluate retail wine shops. Interviews were used to elicit a range of wine store attributes and then a survey was constructed incorporating those attributes. Respondents rated the importance of attributes and then rated a specific wine shop's performance on the same attributes. Affective attributes relating to staff performance rated highly, as did functional attributes such as the range of wines and pricing. The 45 attributes were formed into six general factors and these factors were used in a discriminant analysis to produce a positioning map of eight different wine stores. The managerial significance of the results are discussed in the context of the proper positioning of wine stores.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
