Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

Ramadania Ramadania, Rosyadi Rosyadi + Show 3 more

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https://doi.org/10.1080/23311975.2023.2229551

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Journal: Cogent Business & Management	Publication Date: Jun 30, 2023
Citations: 3	License type: CC BY 4.0

Abstract

Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

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