Abstract
The Internet is the foundation of today's world. Imagining life without the Internet is difficult forcustomers since E-Marketing has transformed the market and the brains of the consumers, as they are ableto search the Internet for information on whatever they want, anytime they want. Several theories andmodels have been produced by academics to describe the decision-making process of consumers, buttoday we need to investigate consumer behaviour in the digital realm very precisely. Therefore this studyfocuses on studying Consumer derision-marking processes in E-Marketing and their impact onagricultural marketing.
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