CONSUMER DECISION MAKING PROCESS MODEL FOR HOUSING DEMAND

Abstract

Every part of man’s life today involves in the consumption of goods and services. Housing as a product is part of goods that is consumed by man. Studies on housing demand as related to all categories of housing consumer, how and why consumers make specific decisions on housing demand, are not common. This study aimed at examining the Consumer Decision Making Process Model (CDMPM), and applying it in the field of housing through which sustainable housing delivery can be expected to be achieved in Nigerian urban centres. This paper essentially employed fifty literature reviews after winnowing through relevant published articles, books, conference proceedings, unpublished thesis, government reports and monographs, in order to identify all issues that relate to the application of the Model in Housing demand. The understanding of this model is expected to help to look at the process of the decision making of different consumers with different status or background by examining the factors being considered in housing demand among various alternatives, the evaluation of the chosen alternative and its effects on their social, and psychological wellbeing for the purpose of achieving the safety, comfort and conveniences of housing consumers. This could serve as a road guide for private and public housing sectors as well as housing policy makers towards sustainable housing delivery.